The Studio
We design and build experiences.
Stories you can walk into.
The APE Studio is a Cairo-based creative production and experience design studio. We turn ideas into complete environments, bringing creative direction, spatial design, technical development and production under one roof.
We work across events, brand experiences, installations and cultural projects. From the first sketch to the final guest leaving, we design, build and deliver every layer as one complete experience.
2018
Founded
0+
Years of Combined Experience
0+
Projects Delivered
Cairo, EG
Working Regionally
01
Who We Are
A studio built to take ideas all the way.
The APE Studio brings creative direction, spatial design, technical development, production and operations into one team.
Based in Cairo and working across the region, we transform ambitious ideas into complete environments, carrying every decision from the first concept through to final delivery.
The idea matters. So does the way it is built.
02
Our Approach
One team. Every layer of the experience.
The strongest experiences are not created through isolated elements. They are built as one complete system.
We connect concept, space, fabrication, entertainment, hospitality and guest flow so that every layer supports the same idea. The result is work that feels effortless because every detail behind it has been resolved.
03
What We Believe
Every project needs its own point of view.
The brief is the starting point, not the limit.
Restraint and excess are both design decisions.
Context should shape every choice.
The strongest work is built through collaboration.
An idea is only as good as its execution.
Every detail should earn its place.
04
The People
Omar El Akhrass
Founder & Creative Director
The first call and the last word on every concept. Omar started APE in 2018 and still treats every brief like it's the studio's first.
Hana Negm
Co-Founder
The other half of the studio's brain. Hana keeps the vision honest, the standards high, and the clients close.
Ahmed Shawkat
Events Head of Production
If it got built overnight, Ahmed was on site. He runs a build the way a conductor runs an orchestra — loudly, precisely, and always on time.
Mohamed Bahaa
Account Manager
The calmest inbox in Cairo. Bahaa makes sure nothing gets lost between the idea, the site visit, and the invoice.
Mohamed Farrag
Designer
Turns moodboards into drawings and drawings into rooms. If you've stood inside an APE space, you've stood inside Farrag's sketchbook.
Maged Daniel
Production Accounting
Every budget balanced, every pound accounted for. The quiet reason the studio sleeps well at night.
Amr El Hosseiny
Graphic Designer
Gives every event its typography, its prints, and its graphic soul — from the invitation to the last signage arrow.