The Studio
We don't just plan events.
We tell stories you can walk into.
Welcome to The APE Studio — a creative production and experience design studio out of Cairo. We work across creative direction, spatial design, production, and consultancy, building complete experiences from the first idea to the final detail.
Events are where our work is most visible, but the craft runs deeper: brand worlds, environments, and cultural experiences, each built in close collaboration with the people we make them for.
2018
Established
0+
Years of Experience
0+
Clients Served
Cairo, Egypt
Base
01
Who We Are
The friends you call when it has to be unforgettable.
At The APE Studio, we are more than event planners; we are architects of experience — working across production, space, and culture. With years of expertise, our dedicated team is committed to transforming your ideas into a reality that exceeds expectations.
“Cairo taught us that beauty lives in restraint — and in excess.”
02
Our Mission
Big feelings. Precise execution.
Our mission is simple yet profound: to create extraordinary events that captivate, inspire, and leave a lasting impression. We believe that every event, whether intimate or grand, deserves meticulous attention to detail and a personalized touch.
03
What We Believe
No two projects are the same.
The brief is the beginning, not the ceiling.
Restraint is a design decision.
Cairo is not context. It is methodology.
Every vendor is a collaborator.
Production is storytelling with physics.
If it can be felt, it can be designed.
04
The People
Omar El Akhrass
Founder & Creative Director
The first call and the last word on every concept. Omar started APE in 2018 and still treats every brief like it's the studio's first.
Hana Negm
Co-Founder
The other half of the studio's brain. Hana keeps the vision honest, the standards high, and the clients close.
Ahmed Shawkat
Events Head of Production
If it got built overnight, Ahmed was on site. He runs a build the way a conductor runs an orchestra — loudly, precisely, and always on time.
Mohamed Bahaa
Account Manager
The calmest inbox in Cairo. Bahaa makes sure nothing gets lost between the idea, the site visit, and the invoice.
Mohamed Farrag
Designer
Turns moodboards into drawings and drawings into rooms. If you've stood inside an APE space, you've stood inside Farrag's sketchbook.
Maged Daniel
Production Accounting
Every budget balanced, every pound accounted for. The quiet reason the studio sleeps well at night.
Amr El Hosseiny
Graphic Designer
Gives every event its typography, its prints, and its graphic soul — from the invitation to the last signage arrow.